Good and poor examples of executive summaries
This is a GOOD example from an Accounting & Finance assignment.
This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management.
The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include:
improving the average collection period for accounts receivable·
improving/increasing inventory turnover·
reducing prepayments and perhaps increasing inventory levels
The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include:
forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail i.e. monthly details not known results are based on past performances not present
methods of analysis
Recommendations (note that conclusions and recommendations can be bulleted)
Limitations of the report.
Excerpt from Woodward-Kron, R. (1997) Writing in Commerce: a guide to assist Commerce students with assignment writing, (Revised edition), Centre for the Advancement of Teaching and Learning, The University of Newcastle.
This is a GOOD example of an executive summary from a marketing report.
This is a POOR example of an executive summary from a marketing assignment
Every time a business or consumer purchases products or services they display forms of buyer behaviour that are influenced by many factors. The following report looks at the fast food industry and will analyse four McDonalds’ key products and services.It highlights what type of consumer buying or business buying behaviours are displayed in the purchase of a product or service and explains why each behaviour may occur. This enables a conclusion to be drawn from applying theory to reality. Although a full comprehension of buying behaviour is impossible, since everyone is an individual, it is useful to reflect on common behaviours and attempt to divide behaviours in types and stages. Even McDonalds, a leader in marketing cannot always predict consumer behaviour.
Background to problem
Outlines what information the report deals with but FAILS to provide a summary of the results gained, conclusions drawn and recommendations made. These are the functions of an executive summary and are absent in this example.
The information in this executive summary is vague rather than summarising what the report found.
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Essay about Role of Managerial Accounting
1112 Words5 Pages
Accountants have been a necessary tool in all organizations such as individual companies, partnerships, schools and governments. Indeed, they have great professional technique in a rule of accountancy that government are able to measure and report financial information as organizations. This can also provide a lot of positive impacts in the running of a business. Research shows there are three main ways accountants can keep business costs down which involve internal and external actions. For internal control, the accountant has a responsibility to monitor finances of a company. Other responsibilities include keeping track of liabilities, duties and taxes. Furthermore, analyses of measurement data on creditors or stockholders are also…show more content…
Next, the main internal reporting is prepared by financial accounting such as report income statements which are profit and loss accounts, balance sheets such as statements of assets and liabilities, cash-flow statements and changes in equity (Hoque 2003). This alone shows the importance of financial accounting. Financial data have certain support as a value for all levels of an organization. As (Baldvinsdottir et al. 2009) mentions that management accountants start an inquiry of the most appropriate way to ensure the use of relevant financial information when working with a manager. Financial accounting decision with another manager more successful in achieving tactical goals than working is isolation. Baldvinsdottir et al. (2009) also allege that management accountants become more pragmatic in a complex business environment but financial accountants is more successful in achieving profitability. In this state, financial information becomes more significant in a company’s success.
The second important part is cost accounting, which is setting budgets and actual cost of operations, processes, departments or products and support decision-making to cut a company’s costs and improve profitability. Hoque (2003, p.5) pointed out that cost accounting involves cost-volume-profit analysis, budgeting, relevant costing and job costing. Cost accounting is concerned with ascertainment and