The Junior Apprentice Essay Help

Young Apprentice is a British reality television programme and a spin off of The Apprentice, in which a group of young people compete against each other in a series of business related challenges to win a £25,000 investment from British business magnate Lord Sugar. In addition to Sugar, he was also joined by his adviser Nick Hewer, and new adviser Karren Brady, prior to her debut on the main show, upon Margaret Mountford's departure from the role in 2009.

Premiering on 12 May 2010, the show ran for three series on both BBC One and BBC HD, before it was cancelled by the BBC, after they decided not to renew it after its third series.[2] The programme was met with mostly positive reviews from critics during its broadcast.

History[edit]

In March 2008, Alan Sugar made an announcement that he intended to propose to the BBC of creating a junior version of The Apprentice owing to its success, with the intention that it would feature children aged between 12-15 and be aired during an early evening timeslot. He later claimed that "nobody took any notice" of his suggestions.[3] A year later, Sugar announced that he had begun negotiations with the BBC in regards to the concept he proposed - this included a focus on the winning team in episodes; a gentler handling of young candidates; the inclusion of his advisers in the spin-off; and airing on BBC One with a similar format structure to that of the main show, though with no use of the Interviews stage of the contest. Official confirmation that the idea had been green-lighted and production was underway on the spin-off, came in the form of announcement made during an episode of The Apprentice: You're Fired! covering the fifth series of the main show, on 20 May 2009, for applicants for the new show.[4][5] Part of the announcement revealed that the initial concept for the age group of applicants had changed during negotiation, with it now being focused on those between 16–17 years old, from a variety of social and educational backgrounds, with the announcement inviting potential applicants to visit the official The Apprentice website to apply for the spin-off. Sugar remarked that the series, originally announced to be a five-part series, aimed to "promote enterprise amongst young people, as the future of our economy relies on them".[6] In response to this announcement, 28,000 teenagers applied for the show, with ten selected to take part in the competition.[7] After talks about its creation, the show's executive producers were chosen to be Jo Wallace for the BBC, Mark Burnett and C. Scot Cru for Mark Burnett Productions, and Sue Davidson and Michele Kurland for Talkback Thames.

A few months later, Sugar's appointment to be the Labour Party's Enterprise Tsar on 5 June 2009, effectively granting him the title of Lord Sugar,[8] led to concerns by the BBC over a conflict of interest in regards to the corporation's political impartiality; while it was decreed that he would continue to appear on The Apprentice and related programming, following discussions on the matter,[9] it was decided to push back the premiere of the spin-off show, dubbed Junior Apprentice, along with the sixth series of the main show, until after the 2010 general election on 6 May 2010.[10] In addition to this, Margaret Mountford's departure from the role of an adviser in The Apprentice, led to Sugar appointing Karren Brady as her replacement,[11] with the decision that she would make her debut in the spin-off. On 3 May 2010, the BBC finally announced the premiere date for the show, which began airing its first series on 12 May 2010.[12][13]

After its first series concluded, the BBC announced on 28 August 2010 that it had commissioned a second series of the programme, though this came with a few changes - the number of young candidates was increased to twelve, leading to the number of episodes being increased to eight; and the show's title was changed to Young Apprentice. The second series began airing from 24 October 2011; during its broadcast, the BBC commissioned a third series and began conducting applications for it. On 30 August 2012, it was reportedly claimed that Lord Sugar had axed the show due to declining ratings and his desire to concentrate on the main show, but Sugar later stated on his Twitter account that these reports were incorrect, yet he could not confirm how long the spin-off had;[citation needed] the third series eventually began airing a few months later, on 1 November 2012. In February 2013, Lord Sugar posted on his Twitter account that the BBC was cancelling the show, after having debated on its future and decided not to renew it for another series.[2]

Format[edit]

Further information: The Apprentice (UK TV series) § Format

While the spin-off's format is very similar to that of The Apprentice, it adopts a more gentle tone with the young candidates, in contrast to the approach given to older candidates on the main show.[14] As with the main show, applicants go through a series of open auditions and interviews, before being whittled down to the final number that will be involved in the competition, which consists of a balanced number of boys and girls. Throughout the process, the candidates, divided into two teams that they at the beginning of the competition, take part in a series of business-related tasks, appointing one member of their team as the project manager (PM), with Lord Sugar having Brady and Hewer overseeing the team's performance on each task, while providing the candidates with an upmarket house/apartment to live in during the competition; unlike the main show, the young candidates do not partake in a series of Interviews in the penultimate stage of the contest.

Once a task is over, the teams return to the boardroom, and go through the same process as in the main show: an initial review of each team's performance is given, followed by a result of their overall effort; the losing team faces a deeper review of their performance; and a final boardroom session is held, with the young candidates involved in it giving reasons and arguments over why they should remain in the process. Unlike the main show, the fired candidate does not get filmed riding a taxi, but instead rides back home in Sugar's limo, and also do not wear an overcoat and carry their suitcase with them when they board the vehicle. The final episode functions in the same manner, with the finalists being able to pick candidates that were eliminated in the contest to be a part of their team and help them to win the contest, with the winner chosen by Lord Sugar; in both the first and third series, the final featured four candidates, and so adopted a similar approach to that of the final episode of the fourth series of The Apprentice, in that they were divided into two teams, with the losing team being fired, before Sugar debated on which of the two in the winning team that he "hired".

Series 1 (2010)[edit]

The first series began airing on 12 May 2010. Ten young candidates took part, and the teams were named "Instinct" and "Revolution", with Arjun Rajyagor winning the series.[15]

Candidates[edit]

CandidateAgeHometownResult
Arjun Rajyagor17EssexWinner
Tim Ankers17LancashireRunner-Up
Kirsty Cleaver17ScotlandFired in the final
Zoe Plummer16LondonFired in the final
Emma Walker16CheshireFired after fifth task
Hannah Cherry17BedfordshireFired after fourth task
Rhys Rosser17PowysFired after third task
Adam Eliaz17NewcastleQuit after second task
Hibah Ansary16ManchesterFired after second task
Jordan De Courcy16Republic of IrelandFired after first task

Performance Chart[edit]

Task Number
Candidate123456
ArjunININININLOSEHIRED
TimBRINBRLOSEINRUNNER-UP
KirstyINININBRWINFIRED
ZoeINBRWININBRFIRED
EmmaINININWINFIRED
HannahINWINBRFIRED
RhysBRINFIRED
AdamINLOSELEFT
HibahWINFIRED
JordanFIRED
     The candidate won this series of Junior Apprentice.
     The candidate was the runner-up.
     The candidate won as project manager on his/her team, for this task.
     The candidate lost as project manager on his/her team, for this task.
     The candidate was on the winning team for this task.
     The candidate was on the losing team for this task.
     The candidate was brought to the final boardroom for this task.
     The candidate was fired in this task.
     The candidate lost as project manager and was fired in this task.
     The candidate left the competition prior to this task.

Episode summary[edit]

Week One[edit]

  • Original Air date: 12 May 2010
  • Instinct: Jordan (Project Manager), Adam, Arjun, Rhys and Tim.
  • Revolution: Hibah (Project Manager), Emma, Hannah, Kirsty and Zoe.
  • Task: Sell £500 of cheese to consumers from a London market. Most profit made, wins.[14][16]
  • Task Review: Revolution decided to set up their pitch in Covent Garden, but opted to identify and price their cheese before going to the market, arriving later than planned. Although the team had some issues with Zoe, they soon sold hard after acquiring sales quickly. Meanwhile, Instinct decided to sell their cheese from Whitecross Street Market, but were plagued with issues. Despite arriving early to set up, they spent far longer identifying and pricing their cheese, and thus made little sales. While Time created ready-made lunches with some of their cheese, which proved popular, only a small number were made, leaving the team to sell the rest of their stock in bulk, at massively reduced prices. This in effect, ruined any chance of them winning.
  • Result: Revolution made a profit of £143.88, while Instinct made a loss of £210.01.
  • Winner: Revolution, by £353.89
  • Reward: Dinner at Tom Aikens' restaurant.
  • Brought into the boardroom: Jordan, Tim and Rhys.
  • Fired: Jordan, with regret - For being unable to control his team, and for making very little sales.[17]
  • Notes:
    • While Zoe was criticised over her personality and for hogging most of the sales, the rest of Revolution had to grudgingly admit that she deserved the most credit for the team's win. By contrast, while the team liked Hibah, there was a feeling she lacked the authority needed for her to have been their project manager.
    • Although not fired, Tim came under fire for blaming the weather for his inability to prepare more lunchboxes, which caused Lord Sugar to counter this by pointing out that other market stalls are capable of doing their work regardless of the weather they face.
    • While Rhys faced strong criticism for choosing Whitecross Market for his team's stall, Karren defended him by pointing out that his reasons for the location had been valid, and that mainly Jordan and Tim (to a lesser extent) were more at fault for not properly exploiting during the task.

Week Two[edit]

  • Original Air date: 19 May 2010
  • Instinct: Hannah (Project Manager), Arjun, Rhys and Tim.
  • Revolution: Adam (Project Manager), Emma, Hibah, Kirsty and Zoe.
  • Task: Design a new, innovate camping product, and pitch it to three major retailers. Most orders received, wins.[18]
  • Task Review: Revolution decided to create a multi-purpose storage unit/games table made from cardboard called "Flex N Store", with the idea being formed from a combination of suggestions during their brainstorming. Although Zoe provided an excellent pitch for the product, the retailers heavily criticised it for not having a unique selling point and for being so flimsy that it fell apart after the first few uses. Meanwhile, Instinct decided to create a sledge on detachable wheels called "Slide Stuff", which they aimed at selling to festival-goers. While their prototype was very small and thus was criticised by the retailers for appearing to be unsuitable for the amount it would carry, Arjun's pitches helped the team to secure orders, granting them victory.
  • Result: Revolution received no orders, while Instinct received 3,100 orders.
  • Winner: Instinct, by 3,100 orders.
  • Reward: Exploration of a treetop walkway across Kew Gardens, followed by a private fireworks display.
  • Brought into the boardroom: Adam, Hibah and Zoe.
  • Fired: Hibah, with regret - For pushing the team to go for her games table idea, and for having a personality that did not suit the nature of business.[19]
  • Notes:
    • For this task, Lord Sugar asked both teams to pick their PM, before having Adam lead Revolution and Hannah leading Instinct.
    • Although Instict won the task, Tim faced criticism for backing out of doing the pitches and leaving Arjun to do all of them, while Hannah was criticised for listening to Tim's ideas and alienating the other two members of the team.
    • Although Emma was not brought back, Nick felt that she should have, due to having suggested that Revolution's product was made out of cupboard, which was deemed one of the biggest flaws in its design as a result.

Week Three[edit]

  • Original Air date: 26 May 2010
  • Instinct: Rhys (Project Manager), Hannah, Kirsty and Tim.
  • Revolution: Zoe (Project Manager), Adam, Arjun and Emma.
  • Task: Ice, decorate and sell cupcakes in London's Selfridges. Most profit made, wins.[20][21]
  • Task Review: Revolution decided to use a "I heart..." theme for their cupcakes. Despite taking a long time to deliver their cupcakes to their prime location in the department store due in part to Adam sturggling in their designated kitchen space, the team managed to sell well. Meanwhile, Instinct opted on offering cupcakes that focused on a fashion theme, and came with personalized message. However, the team suffered problems throughout the task, primarily due to a lack of leadership from Rhys, leaving Kirsty to handle most of the team's decisions herself. Although the team sold hard, it could do nothing to avoid them losing the task.
  • Result: Revolution made a profit of £15.15, while Instinct made a loss of £89.74.
  • Winner: Revolution, by £104.89
  • Reward: Afternoon tea with the entrepreneur Sir Richard Branson.[22]
  • Left (after the Task): Adam - Due to suffering from illness throughout the task and being unable to continue in the process.[22]
  • Brought into the boardroom: Rhys, Tim and Hannah.
  • Fired: Rhys - For losing control of the team, and for theme that had no relevance with cupcakes.[23][20]
  • Notes:
    • For this task, Lord Sugar had Arjun move over to Revolution and Kirsty move over to Instinct.
    • Although Revolution won, they were criticised in the boardroom over the price for their personalised cupcakes, with it pointed out that they should have charged more during the task.
    • While Lord Sugar recognized that Adam hadn't been feeling too good on the task, during the first day, Zoe remarked how she wouldn't accept illness as an excuse for not working, not being fully aware of how unwell her teammate was.
    • As Tim took a backseat on all tasks, Lord Sugar initially intended to fire him for this, but changed his mind and instead appointed him to be the PM on the next task, after Tim promised to take on the role regardless of what that task would be.

Week Four[edit]

  • Original Air date: 2 June 2010
  • Instinct: Tim (Project Manager), Hannah and Kirsty.
  • Revolution: Emma (Project Manager), Arjun and Zoe.
  • Task: Negotiate with six artists, and then select the artwork of two to sell at an exhibition. Most sales made, wins.[24]
  • Task Review: Revolution opted to sell artwork from Tom Lewis and Mark Melvin for their exhibition on Pall Mall. Despite a slow start, including inviting buyers on the start of the second day, while also failing to negotiate well on discounts with their chosen artists, the team performed well and sold twelve pieces. Meanwhile, Instinct opted to sell artwork from Sarah Kate Wilson for their exhibition on Brick Lane, choosing Andy Taylor Smith as their second artist after losing out on acquiring Lewis themselves. The team struggled during the second day of the task, as they failed to have their exhibition ready on time and so were forced to delay its opening, while sales were slow, with the more expensive artwork not selling, leading them to only sell five pieces. These issues effectively cost them greatly.
  • Result: Revolution made sales of £6,005, while Instinct made sales of £2247.30
  • Winner: Revolution, by £3,757.70
  • Reward: A visit to tailor Timothy Everest, and have personalised outfits made.
  • Brought into the boardroom: Tim, Hannah and Kirsty.
  • Fired: Hannah - For having shown no particular quality on any of the tasks, despite her notable qualifications.
  • Notes:
    • In the boardroom, it was revealed that Tom Lewis had actually felt his art would sell better on Brick Lane, but chose Revolution because of how Kirsty had handled the meeting with him. Not only was she sent alone by Tim to conduct the negotiations, she also failed to charm him and paid little attention to his artwork, instead focusing entirely on figures. Lord Sugar remarked that the team's loss was purely down to losing Lewis and that Kirsty held responsibility for this.
    • Although Zoe was commended for her efforts in securing Lewis, including impressing him with her knowledge of the art world, her teammates criticized her for hogging most of the sales and making them nervous to do sales with potential buyers as a result.

Week Five[edit]

  • Original Air date: 9 June 2010
  • Instinct: Kirsty (Project Manager) and Tim.
  • Revolution: Arjun (Project Manager), Emma and Zoe.
  • Task: Visit Amsterdam and select two products from designers, then return to the UK and pitch them to two major retailers, as well as smaller stores. Most sales made, wins.[25]
  • Task Review: Revolution opted to sell baby comforters that could be shaped into animals, and candle lamps with cutlery sets. Although the team failed to get orders from one of the retailers, due to their presentation of their pitch, the other retailer gave them a reasonable order, with the small stores giving them a decent amount of sales. Meanwhile, Instinct opted to sell two different types of bikes and dog transportation accessories, though failed to achieve orders from a retailer, due to them being unsuitable for them. However, their sales to the smaller stores were far better, with the other retailer giving them a massive order, effectively winning them the task.
  • Result: Revolution made sales of £10,171.45, while Instinct made sales of £39,785.09.
  • Winner: Instinct, by £29,613.64
  • Reward: None - Instinct were sent home to prepare for the final.[26]
  • Brought into the boardroom: Arjun, Zoe and Emma.
  • Fired: Emma, with regret - For being rude to the designers of the products, and for being less impressive than Arjun and Zoe throughout the process.
  • Notes:
    • As both teams had expressed that they wanted the bikes and that the other's first choice was their back-up - Revolution's was the candle lamps; Instinct's was the comforters - both had to negotiate on the matter during the second day, before eventually settling on the choices they sold in the task. While Emma felt that Arjun's negotiations on this matter had been poor for not including her or Zoe, Nick questioned why Instinct had relinquished the candle lamps, when it had come from a brand name already being sold by one of the retailers.
    • Lord Sugar was notably critical of Revolution's second pitch, pointing out that their presentation was ruined by them bringing their products to it in a plastic bag, remarking that it made them look as if they had "stumbled out of the tip". He also questioned why Arjun had led the pitch, which had received poor feedback compared to the first pitch which Zoe had led, and suspected he did so to stand a chance in the boardroom, though Arjun disagreed, claiming he wanted a chance to prove that he could pitch.
    • During the task, Emma remained mostly critical of the products that each designer showed off, to the point that Karren remarked on how surprised that the designers hadn't left their pitches "screaming and in tears". In the boardroom, Emma claimed her abrupt approach was mainly to get information from the designers, but Karren pointed out that the way she handled this meant that she failed to negotiate on prices and acquire marketing details, which hurt the team in their pitches.
    • Instinct's win of £39,785.09 was a considerable record at the time, beating the victories of the candidates on the main series, before it was overshadowed by the victory during the seventh series of The Apprentice.

Week Six: The Final[edit]

  • Original Air date: 10 June 2010
  • Finalists: Kirsty and Zoe, Arjun and Tim
    • Kirsty and Zoe's team: Hannah, Hibah and Jordan.
    • Arjun and Tim's team: Adam, Emma and Rhys.
  • Task: Develop a new brand of bottled water, create an advertising campaign for it, and then present both to a group of industry professionals. Best product, wins.[27]
  • Task Review: Kirsty and Zoe's team decided to create a brand called "Drip Drop", aimed at the teenage market and consisting of ozonated water. While the team performed well and provided a good advert, the experts raised questions over the health aspect of the ozonated water and on the design of their label. Meanwhile, Arjun and Tim's team decided to create a brand called "A Bottle Of Water", aimed at people in their twenties and consisting of spring water. Although their performance was good, they had minor issues with designing a logo for their label and with some actors for their advert, but received positive feedback on their presentation.
  • Task Winners: Arjun and Tim - For a strong product, advert and presentation.
  • Fired: Zoe and Kirsty - For their choice of ozonated water, and their poor choice of design on the label, along with the following reasons:
    • Zoe - For being the most accountable for the loss due to having been behind most of the team's ideas, and for her abrasive attitude.
    • Kirsty - For taking a backseat in the whole task, and for her generally unexceptional track record in the process.
  • Final Boardroom: Left with Arjun and Tim, Lord Sugar contemplated on who had done better, and eventually made his decision based on his views of the final two:
    • Runner-up: Tim - For his weak performance in the first half of the process, despite improving himself in later tasks.
    • Hired: Arjun - For his very impressive track record throughout the process.
  • Notes:
    • During the second day, Kirsty had difficulty with their brand's label, as the name couldn't be seen on the bottle during their advert, meaning she had to squeeze the bottle for it to be visible in the closing shot. Meanwhile, the rest of the team failed to have the label's design with them for the artists doing their presentation site's graffiti wall, meaning they had to leave a basic design for them on note sheet as a result.
    • Despite Arjun and Tim winning the task, both were criticized for the high margin of 150% they had given as an answer to a retailer's question during their presentation. This was considered to have been naive, as they had not factored in the cost of broadcasting their television advertisement when they gave their answer.

Series 2 (2011)[edit]

The second series began airing on 24 October 2011. Twelve candidates took part in this series, and the teams were named "Atomic" and "Kinetic", with Zara Brownless winning the series.

Candidates[edit]

CandidateAgeHometownResult
Zara Brownless16HertfordshireWinner
James McCullagh17County LondonderryRunner-Up
Haya Al Dlame17LondonFired after seventh task
Harry Maxwell16NorthamptonshireFired after seventh task
Lizzie Magee16LiverpoolFired after seventh task
Harry Hitchens16BrightonFired after seventh task
Hayley Forrester16ShrewsburyFired after sixth task
Gbemi Okunlola16LondonFired after fifth task
Lewis Roman16MerseysideFired after fourth task
Hannah Richards16BerkshireFired after third task
Ben Fowler16BirminghamFired after second task
Mahamed Awale16BrixtonFired after first task

Performance Chart[edit]

Task Number
Candidate12345678
ZaraININBRINWINBRINHIRED
JamesBRININWINBRINWINRUNNER-UP
HayaINININLOSEINWINFIRED
Harry M.INBRBRINLOSEINFIRED
LizzieININWINININLOSEFIRED
Harry H.LOSEINININININFIRED
HayleyWINININBRINFIRED
GbemiINWINININFIRED
LewisINLOSEINFIRED
HannahININFIRED
BenINFIRED
MahamedFIRED
     The candidate won this series of Junior Apprentice.
     The candidate was the runner-up.
     The candidate won as project manager on his/her team, for this task.
     The candidate lost as project manager on his/her team, for this task.
     The candidate was on the winning team for this task/ in Week 7, they won a place in the Final.
     The candidate was on the losing team for this task.
     The candidate was brought to the final boardroom for this task.
     The candidate was fired in this task.
     The candidate lost as project manager and was fired in this task.
     The candidate was on the winning team, but was fired in this task.

Episode summary[edit]

Week One: Frozen Treats[edit]

  • Original Air date: 24 October 2011
  • Atomic: Harry H. (Project Manager), Ben, Harry M., James, Lewis and Mahamed.
  • Kinetic: Hayley (Project Manager), Gbemi, Hannah, Haya, Lizzie and Zara.
  • Task: Sell frozen treats at a location of the team's choosing. The team that makes the most profit wins.
  • Result: The candidates were separated into teams by gender, with the boys choosing to call themselves "Atomic" and the girls calling themselves "Kinetic." Atomic went with a "Pirate" theme and were well organised during their production process thanks to Harry M.'s work on figures, and despite a slow start, they managed to sell all 601 of ice cream at Southend-on-Sea. By comparison, Kinetic, who went with a "Treat and Trim" theme, were severely disorganised while producing their ice cream and as Hayley, Lizzie and Hannah struggled with their figures, they had to throw away 40% of their mixture when the purchasing sub-team were unable to supply enough fruit, resulting in only 501 out of 801 being made. However, their location of Chessington World of Adventures proved to be a very good one, and despite not selling all of their ice cream, their more daring price (£3.20 for a cone, compared to Atomic's £1.50) strategy paid off, with Kinetic winning with a profit of £708.34, compared to Atomic's £559.25.
  • Winner: Kinetic - by £149.09.
  • Reward: Zorbing.
  • Brought into the boardroom: Harry H., James, and Mahamed.
  • Fired: Mahamed - For his aggressive manner, and for making numerous false claims about what he contributed to the task.
  • Notes:
    • This was the first occasion since Series 5 of the adult edition that the losing project manager was not fired in Week 1, and only the second time overall that a male project manager was not fired after losing the first task (the first being in Series 4, when Alex Wotherspoon lost as project manager on the first task, but was not fired).
    • Upon hearing Kinetic's production mayhem, Lord Sugar described it as "Forget Ben and Jerry, this is more Tom and Jerry" and when the results were revealed, he declared he was almost sorry for the boys.
    • It was noted that had it not been for a mix-up where Kinetic's sub-team did not realize they had two extra tubs and had to resort to selling it for 20p a scoop, Kinetic could have potentially made more than twice as much profit as Atomic.
    • Despite Kinetic's victory, their selling strategies were criticised by Lord Sugar, Nick and the public, including charging extra for cones and adding additional toppings to ice creams without asking customers. Sugar also felt that while Hayley had done a reasonably good job as project manager, Zara and Haya were most deserving of the credit for the team's victory, due to their pricing strategy and strong sales figures.
    • While Lord Sugar felt that Harry H.'s leadership had been questionable and that James made a severe error with the pricing, Mahamed sealed his fate by claiming that he was the best salesperson on the team, when in fact he sold less than half of what anyone else on the team did (barring only Lewis, who still outsold him by £7), and that he was wholly responsible for the "Pirate" theme which Atomic used to promote their ice cream (as James came up with the theme, while Mahamed was responsible for coming up with the mobile team's "treasure chest" design). After Mahamed's firing, Lord Sugar warned James about his brash and cocky behaviour.

Week Two: Parent and Baby[edit]

  • Original Air date: 31 October 2011
  • Atomic: Lewis (Project Manager), Ben, Harry M., Harry H. and James.
  • Kinetic: Gbemi (Project Manager), Hannah, Haya, Hayley, Lizzie and Zara.
  • Task: To create a product for the baby and parents market. The team that receives the most orders win.
  • Result: Atomic, led by Lewis, created a hippo-shaped container for bottles, calling it "Harris the Hippo", while Kinetic, under Gbemi's leadership, created a cushion for supporting young babies, calling it "Comfy Curve". Both leaders gave poor pitches to two of the three major retailers that Lord Sugar had arranged appointments with, and gave the last pitch to someone else (Harry H. for the boys, and Haya for the girls). In the end, Atomic received 5,200 orders from two retailers, but although Kinetic only received orders from one retailer, they won with 7,500 orders.
  • Winner: Kinetic - by 2,300 orders.
  • Reward: Break Dancing lesson from Diversity.
  • Brought into the boardroom: Lewis, Harry M., and Ben.
  • Fired: Ben, with regret - For his sub-par contribution on both tasks, and for his somewhat passive nature.
  • Notes:
    • Despite Kinetic's win, Lord Sugar noted Gbemi's poor leadership and pitching, and held Haya's pitch as what ultimately gave Kinetic the win.
    • It was worth noting during the internal review that Ben claimed he tried to contribute as much as possible during the task, but ultimately it was felt Ben had only done minor tasks and hadn't technically contributed anything during both weeks and this resulted in his dismissal.
    • In the final boardroom, Lewis actually admitted that Lord Sugar would be justified in firing him. However, Sugar admired the fact that Lewis had been willing to take risks and put himself in the forefront of the task, and this ultimately saved him from being fired.
    • Although Harry M. was not in any serious danger of being fired, as Lewis brought him back into the boardroom for solely personal reasons (for which Lewis was chided for during the final boardroom), Lord Sugar warned Harry M. if he couldn't get along with the other candidates, he too would be fired.

Week Three: Floristry Business[edit]

  • Original Air date: 7 November 2011
  • Atomic: Hannah (Project Manager), Gbemi, Harry M., Lewis and Zara.
  • Kinetic: Lizzie (Project Manager), Harry H., Haya, Hayley and James.
  • Task: To set up their own floristry business, sell to the public, and pitch to clients laid on by Lord Sugar. The team that makes the most profit wins.
  • Result: Atomic pitched to theatre and salon clients, but Zara blew negotiations with the hotel by increasing the price Hannah told her to offer, meaning that although Kinetic made a deal with the hotel, they had to reduce prices even further after the hotel were unhappy with the arrangements provided. Atomic chose to pursue a 2x profit margin on their flowers (Harry M. wanted a 3x profit margin, but Hannah and Gbemi ignored him), while Kinetic went for a 3x margin. Despite Atomic getting two business deals and a separate £150 sale by Harry M., helping them to a profit of £450.96, Kinetic's higher margins helped them make a profit of £463.52.
  • Winner: Kinetic - by £12.56.
  • Reward: A chocolate dinner at Picadilly.
  • Brought into the boardroom: Hannah, Zara, and Harry M..
  • Fired: Hannah, with regret - For bringing Zara and Harry M. back into the boardroom instead of Lewis and/or Gbemi. Despite generally positive comments about her leadership, Lord Sugar considered this a fatal mistake on Hannah's part.
  • Notes:
    • During the task briefing, Lord Sugar changed the teams, moving Harry H. and James to Kinetic, and Gbemi, Hannah and Zara to Atomic. Lizzie and Hannah were appointed project managers by Lord Sugar.
    • Despite Kinetic's win, Harry H. and James were strongly criticised for failing to secure 2/3 clients Lord Sugar had arranged for them. In particular, James received heavy criticism after using the bizarre term "rainforest-eek" to describe one of the plants he was pitching, and was further mocked after claiming he was "not good with numbers" as an excuse for not getting involved in pricing, despite his economic background. During the treat, it was strongly implied had Kinetic lost, either Harry H. or James (most likely the latter) would've been fired.
    • Lord Sugar told Lewis and Gbemi they had been lucky to escape the boardroom, and that had either one of them been brought back instead of Harry M. or Zara they would have been fired over Hannah, as Lewis sold the smallest number of flowers on either team and contributed little to the task overall, whilst Gbemi was responsible for the team's overly conservative pricing (though Hannah inexplicably tried to claim that Gbemi made the £150 sale rather than Harry M., despite not being present herself and the footage showing otherwise). Lord Sugar saw no reason to fire Zara as she secured two of the three business deals and sold the most flowers, and despite his continued failure to get on with his teammates, Harry M.'s salesmanship allowed him to continue the process, leaving a defenseless Hannah out of luck.
    • Lewis was very upset and stormed off when Zara and Harry M. returned to the house, although it was unknown if this was due to the departure of Hannah (whom he had definitely wanted to return as the two were close friends) or the return of Harry M. (whom Lewis was known not to like).
    • At the time, this was the earliest occasion in any series that the eventual winner had been brought into the boardroom (previously, this record was held by Yasmina Siadatan, who was in the final boardroom in Week 4.) In Series 8, this record was equalled by Ricky Martin, who was also in the final boardroom in Week 3.

Week Four: The Over 50s Market[edit]

  • Original Air date: 14 November 2011
  • Atomic: Haya (Project Manager), Harry M., Hayley and Lewis.
  • Kinetic: James (Project Manager), Gbemi, Harry H., Lizzie and Zara.
  • Task: Pick two gadgets and sell them at an over-50s exhibition. The team that makes the most sales wins.
  • Result: Both teams wanted a designer shopping trolley, but Kinetic won it after Lewis unwittingly sabotaged Atomic's pitch by asking irrelevant questions and behaving in an unprofessional manner. Kinetic therefore got the trolley and a handheld vacuum cleaner, while Atomic chose a pie making machine and a bird house with a built-in camera (Harry M. and Hayley wanted an inflatable support pillow, but Haya ignored them). Both teams struggled to sell in the first half of the day, and had to resort to cutting prices as the day went on. The standout performers were Harry H. and Lizzie on Kinetic, who overcame their lack of a discount with very effective product demonstrations of the vacuum cleaner, and Harry M. on Atomic, who single-handedly made almost half of his team's revenue by selling five bird boxes at the end of the day. Kinetic won out with a profit of £1,138.77, largely due to Harry H. and Lizzie's work with the vacuum cleaners, while Atomic suffered their fourth successive defeat, raising just £847.42.
  • Winner: Kinetic - by £291.35.
  • Reward: Watching Magic tricks from Dynamo trapped in their own bubble in the London Eye.
  • Brought into the boardroom: Haya, Hayley, and Lewis.
  • Fired: Lewis - For his lack of pitching skill (most notably in Weeks 2, 3 and 4), poor salesmanship, and his generally weak track record throughout the competition.
  • Notes:
    • During the task briefing, Lord Sugar moved Gbemi and Zara to Kinetic, and Haya and Hayley to Atomic.
    • Despite being credited for securing the trolley for Kinetic, Zara faced criticism in the boardroom for being the only person on either team who failed to sell anything. She would have most likely been fired had Kinetic lost.
    • Although Haya attempted to pin much of the blame on Harry M. for making a bad recommendation with the bird box, she decided to bring back Lewis for his mistakes during the trolley pitch and Hayley for being the least effective salesperson in the task, which Lord Sugar agreed was the correct decision.
    • Haya was considered the person most at fault for the failure of the task, due to her insistence on selling the pie maker along with her failure to control Lewis. She was ultimately saved by her generally impressive track record throughout the competition.
    • Haya's loss as Project Manager made this the only occasion in the series that she was on a losing team. Lizzie was now the only person who had been on the winning team in every task (although after this task, she was never again on a winning team), while Harry M. was still without a victory, as was Lewis prior to his firing.
    • While Hayley was not in any serious danger of being fired, Lord Sugar warned her that she had slipped into the background since winning as project manager on the first task, and that she needed to step up her game.

Week Five: Deodorant[edit]

  • Original Air date: 21 November 2011
  • Atomic: Zara (Project Manager), Harry H., Haya and Hayley.
  • Kinetic: Harry M. (Project Manager), Gbemi, James and Lizzie.
  • Task: Create a new deodorant, can and television advert, pitching to clients laid on by Lord Sugar. Lord Sugar chooses the winning team.
  • Result: Zara was initially weak as a leader and let her teammates dictate the ideas for their campaign, but finally took control when it came to creating the advert. By contrast, Harry M. was much more autocratic and did not pay much attention to the advice his teammates were giving him, which eventually led to Gbemi and Lizzie (who were designing the can) deciding to return the favour and not pay attention to his ideas on the can design. Lord Sugar said that this was the closest decision in any of the advertising tasks since the UK Apprentice began, but ultimately gave Atomic their first (and only) win based on the fact that Kinetic's advert and can design were both badly made and did not stand out.
  • Winner: Atomic.
  • Reward: Stunt flying at Lord Sugar's airfield.
  • Brought into the boardroom: Harry M., Gbemi, and James.
  • Fired: Gbemi - For her poor job designing the can (despite her claimed design expertise), her insubordination toward Harry M. and for her generally aggressive attitude.
  • Notes:
    • During the task briefing, Lord Sugar moved Harry M. to Kinetic, and Harry H. and Zara to Atomic.
    • Although Lizzie did help Gbemi design the can, Harry M. did not bring her back due to her enthusiasm and strong presentation skills during the pitch.
    • Lord Sugar considered firing Harry M. for his poor leadership, but he was ultimately saved by his professional salesmanship. Likewise, James also got into trouble for his negativity toward Harry M., but survived by his victory as project manager the previous week, and the fact that Sugar felt Gbemi was more at fault for her attitude.
    • Harry M.'s loss here meant that he had lost five tasks in a row, including a loss as a project manager, hence making him a joint Apprentice UK record holder with Vincent Disneur from Series 7. (Katie Hopkins from Series 3 and Tom Pellereau from Series 7 also lost five tasks in a row, but these did not include losses as project manager.)
    • This was Harry M.'s first occasion working with Lizzie, making him the first candidate on Young Apprentice to work with every other candidate from his series on a team at least once. At the time, only one candidate on the adult version - Jim Eastwood in Series 7 - had achieved this. Since this series, this has happened four times more, with Steven Cole in Young Apprentice Series 3, Leah Totton in Series 9 and two candidates from Series 11: Vana Koutsomitis and Elle Stevenson.
    • This was Lizzie's first occasion on a losing team, though she did remain the only candidate not to have been brought back into the final boardroom so far.

Week Six: Discount Buying[edit]

  • Original Air date: 28 November 2011
  • Atomic: Lizzie (Project Manager), Harry M., Hayley and Zara.
  • Kinetic: Haya (Project Manager), Harry H. and James.
  • Task: Both teams are given ten hours to find ten items for ten waxworks. The team that spends the least amount of money wins.
  • Result: Kinetic immediately left Tussauds, but initially suffered a lack of organization, with Haya not setting a specific list of who should buy what, which nearly resulted in the team buying two three-piece suits for Tussauds' Justin Bieber waxwork. However, the team generally negotiated well, with James in particular being a stand-out. One item which caused the team trouble was a Dashiki, which they spent the day fruitlessly searching for, with Harry H. being mistakenly told it was an Arabic garment instead of an African one. Despite being initially more organized, Atomic's sub-team, Zara and Hayley, wasted time travelling to and from Croydon in order to obtain a pocketwatch which they paid wildly over the odds for, under the mistaken belief that they were required to purchase one made of gold. On top of that, Harry M. led the team on a wild chase to buy the suit, continually asking adult tailors even after repeatedly being told that they would need to ask a children's tailor for a suit in Bieber's dimensions. Lizzie also made a serious mistake by deciding not to negotiate any discount on a set of shoes near the end of the day, resulting in a massive fine, with Lord Sugar noting that they would have actually received less of a fine by just not buying the shoes. Kinetic spent £969.10, while Atomic spent £1,480.87.
  • Winner: Kinetic - by £511.77.
  • Reward: Being makeovered, then photographed by a professional photographer.
  • Brought into the boardroom: Lizzie, Hayley, and Zara.
  • Fired: Hayley - For continuing to take a backseat on the tasks despite Lord Sugar warning her two weeks previously, and for raising concerns she was too quiet and polite.
  • Notes:
    • During the task briefing, Lord Sugar moved Haya to Kinetic, and Lizzie to Atomic.
    • Harry M. was criticised in the boardroom for his mistakes during the search for the suit, but Lizzie decided to let him go back to the house, feeling he had been the best negotiator.
    • After Lizzie told Lord Sugar who she wanted to bring back, Hayley attempted to persuade Lizzie to bring Harry M. back instead of her because he had lost every single task. Lizzie seriously considered doing this, having implied prior to the boardroom that she didn't particularly want to bring back Hayley despite her weak performance, as the two were close friends, but Lord Sugar interceded and sent Harry M. back to the house before Lizzie could decide anything.
    • When Zara attempted to claim credit for the team's correct identification of the Dashiki through phoning a library, which was actually Harry M.'s idea, and refused to admit fault on her decision to go to Croydon, an annoyed Lord Sugar came close to firing her, but she was saved by her generally very strong track record throughout the competition.
    • Harry M.'s loss here meant that he had lost six tasks in a row, a new record for any series of the UK show. This record was later equaled by three candidates on the adult show: Elle Stevenson from Series 11 and Rebecca Jeffrey and Frances Bishop from Series 12.

Week Seven: Popcorn[edit]

  • Original Air date: 5 December 2011
  • Atomic: Harry H. (Project Manager), Harry M. and Lizzie.
  • Kinetic: James (Project Manager), Haya and Zara.
  • Task: Lord Sugar arrived at the candidates' house and gave them their task; to produce a brand of popcorn, create two flavours and market them to Odeon Cinemas, the Jet2.com airline, and Morrisons supermarkets. The team with the most order of units win. He then informed the candidates that only two people would advance to the final, meaning that the entire losing team would be fired, along with one person from the winning team.
  • Result: After one last team reshuffle, James became the leader of Kinetic, and Harry H. the leader of Atomic. Kinetic created a type of Mediterranean popcorn called "La Popcorn," while Atomic created an American-inspired popcorn called "Empire State Popcorn" (Harry M. wanted to call it "Smoochies", only to be ignored). Atomic secured 90,000 orders from all three retailers, but although Kinetic only received orders from two retailers, they won with 115,000 orders.
  • Winner: Kinetic - by 25,000 orders.
  • Fired (1st time): Lizzie, Harry H., and Harry M. for creating a brand of popcorn that sold the least, plus the following additional reasons.
    • Harry H. - For shutting Harry M. out of the creative decisions, delivering a poor pitch, and for losing twice as a Project Manager.
    • Lizzie - For agreeing with a brand that was considered more generic than both Harry M.'s and the other team's ideas, despite her brilliant pitching skill.
    • Harry M- For having the worst track record in the show's history, for having no standout skills other than salesmanship.
  • Fired (2nd time): Haya, with regret - For staying in the background during the task.
  • Notes:
    • This task marked the highest number of candidates fired in one episode of any series of The Apprentice. It still holds this record to date, as this format was never used again. Haya's firing was also the first time a member of the winning team on "The Apprentice" was fired.
    • This loss made Harry M. the least successful candidate and most surviving in any incarnation of The Apprentice to date, having lost seven consecutive tasks, though Lord Sugar told him he was a very strong candidate and did not deserve to hold such a record.
    • James' victory in both this task and in Week 4 made him the only boy to manage a team successfully in either of the first two series (not counting Arjun and Tim's joint victory in the final of Series 1), and the first (and ultimately only) Young or Junior Apprentice candidate to hold a 2-0 record as project manager. By contrast, Harry H. become the first Young or Junior Apprentice candidate to lose twice as project manager.
    • There was no reward and no final boardroom as such in this episode; all of Atomic were dismissed upon the announcement of the task results, and the selection of the two finalists followed immediately afterwards. Zara was easily selected as the first finalist, as neither James nor Haya felt that she deserved to be fired, and she was deemed to have been a very strong performer on almost every task. Though Lord Sugar indicated that he felt Haya had actually been more consistent overall than James, James's two victories as project manager ended up earning him the other finalists' spot.

Week Eight: The Final[edit]

  • Original Air date: 12 December 2011
  • Zara's team: Zara (Project Manager), Ben, Gbemi, Harry M., Haya and Mahamed.
  • James' team: James (Project Manager), Hannah, Harry H., Hayley, Lewis and Lizzie.
  • Task: The two remaining candidates were tasked with designing a new video game, with help from all the candidates from this series.
  • Result: Both teams had many suggestions; in Atomic, Lewis came up a seaside-based game where they had to stop seagulls eating food, Hayley came up with a looking-after-horse game, and Lizzie came up with a puzzle game where they had to stare at a room for a few seconds and find what is missing. Atomic were originally going to go for the puzzle game, but James came up with an office-based game, and despite the market research finding that more people would play the puzzle game, James decided to stick with the office game, calling it "Crazy Cabinet". In Kinetic, the team decided to do a game with an animal in it. (Mahamad wanted a zombie game, but the rest of the team disagreed.) Haya came up with the character of a pig (since she was a vegetarian), which the rest of the team agreed. Along with the pig, they created an evil butcher, calling their game "Piggy Panic". The next day, the teams launched their viral ads in front of Lord Sugar and an audience of gaming experts. Both teams gave both good viral ads and presentations and the experts were impressed. In the boardroom, Lord Sugar thought James's game was better placed for future add-on revenue, though also believed that Zara's game had more merchandising potential.
  • Runner-up: James - For not being able to present any specific plan as to what he intended to do with the prize fund on offer, beyond expressing a desire to study economics.
  • Hired: Zara - For her outstanding track record throughout the contest, being able to speak up for herself and defend her position remarkably well, and for having a detailed and specific plan about how she intended to expand her business and what she intended to do with the money.
  • Notes:
    • Due to Zara's victory, Harry M. was technically on the winning team for the only time this series. In contrast, due to James being the runner up, Lewis was still without a victory.
    • After the episode aired, Lord Sugar indicated on his Twitter feed that he was not entirely happy with the decision to only have a two-person finale. Likely because of this, the following year's series reverted to having four finalists.

Series 3 (2012)[edit]

The third began airing on 1 November 2012. Twelve candidates took part, and the teams were named "Odyssey" and "Platinum", with Ashleigh Porter-Exley winning the series.

Candidates[edit]

CandidateAgeHometownResult
Ashleigh Porter-Exley17South YorkshireWinner
Lucy Beauvallet16East SussexRunner-Up
Maria Doran17BelfastFired in the Final
Patrick McDowell16MerseysideFired in the Final
Andrew Tindall16West YorkshireFired after seventh task
Steven Cole17KentFired after seventh task
Navdeep Bual16EssexFired after sixth task
David Odhiambo17BedfordshireFired after fifth task
Alice Smith17LeicestershireFired after fourth task
Amy Corrigan17LondonFired after third task
Sean Spooner16NorthamptonshireFired after second task
Maximillian "Max" Grodecki16KentFired after first task

Performance Chart[edit]

Elimination Chart
Candidate12345678
AshleighWININININLOSEININHIRED
LucyINWINININININLOSERUNNER-UP
MariaINBRINBRINWININFIRED
PatrickLOSEINININININWINFIRED
AndrewININWININBRLOSEFIRED
StevenININLOSEININBRFIRED
NavdeepINININBRWINFIRED
DavidBRBRBRWINFIRED
AliceINININFIRED
AmyININFIRED
SeanINFIRED
MaxFIRED
     The candidate won this series of Junior Apprentice.
     The candidate was the runner-up.
     The candidate won as project manager on his/her team, for this task.
     The candidate lost as project manager on his/her team, for this task.
     The candidate was on the winning team for this task.
     The candidate was on the losing team for this task.
     The candidate was brought to the final boardroom for this task.
     The candidate was fired in this task.
     The candidate lost as project manager and was fired in this task.

Episode summary[edit]

Week One: Rags to Riches[edit]

  • Original Air date: 1 November 2012
  • Odyssey: Patrick (Project Manager), Andrew, David, Max, Sean and Steven.
  • Platinum: Ashleigh (Project Manager), Amy, Alice, Lucy, Maria and Navdeep.
  • Task: To sort through discarded clothes and turn them into profit.
  • Result: Odyssey got off to a strong start, as team leader Patrick had a lot of experience in the fashion industry. However, as he was the only one on his team to know anything about it, he had to spend a lot of time telling the others what could sell, which left less time for him to lead the team. Patrick also designed a kimono/wetsuit, which drew customers to the stall, but failed to sell. Halfway through the day, Patrick made the decision to leave the shopping centre they were selling at to try their luck selling to retailers. They had little success doing this however, and had to resort to selling all their customized stock to one retailer for £40, losing nearly £100 on the cost of creating them. On the girls' team, Ashleigh led from the front and made firm decisions, but the clothes they chose did not sell as well as on the boys' team. Nonetheless, the sub-team at the shopping centre managed to attract many customers, and eventually the team made a profit of £453.36, while Odyssey made a profit of £330.37.
  • Winner: Platinum.
  • Reward: A speedboat trip on the Thames.
  • Brought into the boardroom: Patrick, David and Max.
  • Fired: Max - For selling only £14 out of the team's £501 takings, devoting most of his time to stacking the stall despite fantastic academic qualifications with 11 A* and because Lord Sugar felt he was "meant for better things".
  • Notes:
    • Patrick was heavily criticised for not being a strong leader, for wasting time designing a useless kimono/wetsuit and for making the decision to leave the shopping centre where they would have made more money. He was saved from firing because he was the only person in the team who understood the fashion industry at all and because Lord Sugar knew how difficult it was to the lead the first task, but warned that if Patrick appeared in the boardroom again, he may "not be as lenient".
    • Steven sold the best out of the two teams, with over £100 at the shopping centre with Andrew selling second best at the car boot sale.
The spin-off marked Karren Brady's debut as Lord Sugar's new adviser, after Margaret Mountford left the role following the fifth series of The Apprentice.

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