Case Study Finance Management

Financial Management Case Studies

1) A rapidly-growing distribution company struggling to survive due to an array of financial issues

The Challenge:
The Client suffered from cash flow issues caused by rapid growth, undercapitalization, and lack of financial management expertise and control processes. The Client accumulated excessive losses and struggled with liquidity issues that threatened the company’s future viability. They had grown too rapidly and lacked processes and working capital to fund their success. The Client needed financial restructuring and a solid, experienced financial advisor if the company was to succeed.

The Solution:
Rankin McKenzie was brought in to clean up the company’s finances and help find bridge capital. We helped the Client establish new banking relationships and secure a loan. Interim short-term financing was also secured to fund seasonal business. Subsequently, a plan was developed to help the Client set goals for predicted future growth and cash flow requirements. The Client was impressed with our ability to problem-solve in a time of their greatest need.

The Partnership:
Rankin McKenzie continues to provide ongoing financial advice and services in the form of part-time Controller services to help the company during its next growth phase.

2) A technology start-up company headed by an inexperienced CEO that needed to raise significant equity capital

The Challenge:
The Client needed to raise considerable equity capital to fund the continuation of their product development and their sales and marketing efforts. Previously, the Client had raised limited capital from local Angel investors, but now needed to attract sophisticated institutional investors. This was the first time the CEO had headed a venture-backed start-up company and he needed prudent business counsel to avoid the typical pitfalls of a young company.

Additionally, the Client’s daily bookkeeping was being handled by an administrative assistant with little accounting experience. Accounting records were inaccurate and incomplete. The CEO was understandably concerned that his accounting records would not pass the rigorous due diligence conducted by the new institutional investors. The Client needed an experienced CFO who had successfully raised venture capital and who could serve as a trusted advisor to the CEO. He also needed to make sure the day-to-day was being handled in a professional manner that would give investors confidence.

The Solution:
At the recommendation of the Client’s attorney, Rankin McKenzie was engaged to both assist the CEO in raising equity capital and to be responsible for the company’s accounting functions. Rankin-McKenzie utilized a team-approach to meet the client’s needs. The team consisted of a part-time CFO who had extensive start-up and capital fundraising experience and a part-time Controller who had expertise in QuickBooks. The Rankin McKenzie team helped the CEO successfully raise over $7 million in equity capital from a top-tier venture capital firm. Moreover, the team’s careful management of the company’s books and records made the VC due diligence a painless process. The CFO served as the CEO’s close confidant to help guide the Client through numerous challenging growth opportunities.

3) An e-commerce start-up company in need of accounting expertise

The Challenge:
Sales were beginning to grow rapidly and the company was in need of a clear, concise mechanism for reconciling sales per the company website to the back gateway and bank.

The Solution:
Rankin McKenzie provided a part-time Controller to the Client in order to establish procedures for tracking and reconciling sales on a monthly basis. Additionally, numerous financial reports were developed that have provided management with valuable tools for running the business successfully.

The Partnership:
Rankin McKenzie continues to provide ongoing, part-time Controller services to help the company during its next growth phase.

4) A biotech start-up company that needed to raise capital

The Challenge:
The Client needed to raise its first institutional round to complete initial animal studies. The co-founders completed a draft of a presentable Business Plan, but early investor feedback indicated that the financial projections were unrealistic and unacceptable. The financial presentation needed to clearly demonstrate the use of capital and what additional capital requirements would be required upon successful completion of the animal studies. The Client did not have the experience to undertake this financial presentation and had limited resources to engage an experienced full-time CFO.

The Solution:
Rankin McKenzie was brought in to meet with the co-founders and review the Business Plan. We devoted time with the co-founders to understand their Business Plan and then develop a five-year financial model to show the cash flows required to execute the Business Plan. After several iterations, a final financial model and summary was incorporated into the revised Business Plan for investors. After reviewing with previously contacted investors and several new investors that Rankin McKenzie knew, two investors expressed interest in negotiating a term sheet with the Client. In addition, the Rankin McKenzie partner assisted the Client by making sure that the existing financial statements were reliable and understandable. The Client was impressed with our ability to problem-solve in a time of their need.

The Partnership:
Rankin McKenzie continues to provide ongoing, cost-effective financial advice and services in the form of a part-time CFO to help the company during its capital raise and subsequent events.

Case Studies – (Chapter - 9)Financial Management

Q. 1. Arun is a successful businessman in the paper industry.  During his recent visit to his friend’s place in Mysore, he was fascinated by the exclusive variety of incense sticks available there.  His friend tells him that Mysore region in known as a pioneer in the activity of Agarbathi manufacturing because it has a natural reserve of forest products especially Sandalwood to provide for the base material used in production.  Moreover, the suppliers of other types of raw material needed for production follow a liberal credit policy and the time required to manufacture incense sticks is relatively less.  Considering the various factors, Arun decides to venture into this line of business by setting up a manufacturing unit in Mysore.

In context of the above case:

  1. Identify of the above case:
  2. Identify the three factors mentioned in the paragraph which are likely to affect the working capital requirements of his business.

Ans.

  1. Investment decision has been taken by Arun.  Investment decision seeks to determine as to how the firm’s funds are invested in different assets.  It helps to evaluate new investment proposals and select the best option on the basis of associated risk and return.  Investment decision can be long term or short-term.  A long-term investment decision is also called a Capital Budgeting decision
  2. The three factors mentioned in the paragraph which are likely to reduce the working capital requirements of his business are as follows:
  1. Available of raw material:
  2. Production cycle:
  3. Credit availed:

Q. 2. ‘Adwitiya’ is a company enjoying market leadership in the food brands segment.  It’s portfolio includes three categories in the Foods business namely Snack Foods, Juices and Confectionery.  Keeping in the with the growing demand for packaged food it now plans to introduce ready-To-Eat Foods.  Therefore, the company has planned to undertake investments of nearly Rs. 450 crores for its new line of business.  As per the current financial report, the interest coverage ratio of the company and return on investment is higher.  Moreover, the corporate tax rate is high.

In context of the above case:

  1. As a financial manager of the company, which source of finance will you opt for debt or equity, to raise the required amount of capital?  Explain by giving any two suitable reasons in support of your answer.
  2. Why are the shareholder’s of the company like to gain from the issue of debt by the company?

 

Ans.

  1. As a financial manager of the company, I will opt for debt to raise the required amount of capital.

I support my decision by giving the following reasons:

  1. Interest coverage ratio:
  2. Tax rate:
  1. The shareholders of the company are likely to gain from the issue of debt by the company because the return on investment is higher.  It helps a company to take advantage of trading on equity to increase the earnings per share.

 

Q. 3. Computer Tech Ltd., is one of the leading information technology outsourcing services providers in India.  The company provides business consultancy and outsourcing services to its clients.  Over the past five years the company has been paying dividends at high rate to its shareholders.  However, this year, although the earnings of the company are high, its liquidity position is not so good.  Moreover, the company plans to undertake new ventures in order to expand its business.

In context of the above case:

  1. Give any three reasons because of which you think Computer Tech Ltd. has been paying dividends at high rate to its shareholders over the past five years.
  2. Comment upon the likely dividend policy of the company this years by stating any two reasons in support of your answer.

Ans.

  1. Computer Tech Ltd. has been paying dividends at high rate to its shareholders over the past five years because of the following reasons:
  1. Earnings:
  2. Cash flow position:
  3. Access to capital market:
  1. This year the company is likely to follow a conservative dividend policy because of the following reasons:
  1. The cash flow position of the company is not god and dividends are paid in cash.
  2. The company may like to retain profits to finance its expansion projects.  Retained profits do not involve any explicit cost and are considered to be the cheapest source of finance.
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