M Commerce In India Case Study

Founded in 2010, Paytm started as a prepaid mobile recharge website. Currently its business is not only limited to recharge but has expanded as online payment platform including mobile recharges, utility bill payment, wallet payment and wallet to wallet and wallet to bank transfers for many leading internet based companies like Bookmyshow, Makemytrip, FoodPanda, IRCTC and many others.

It was founded under the implemented idea of Vijay Shekhar Sharma and has got the first mover advantage in the mobile industry. The company has been backed up by Alibaba group and Ratan Tata. The firm raised $575 million from Alibaba group for a share of 25% in the company.

Paytm is growing faster and they have over 20 million registered users as per their current data. Their website and mobile app has been transformed into a fully-fledged e-commerce marketplace offering categories from electronics, mobile phones, sports & health, home & kitchen, books, baby & toys and many more categories.

The app downloaded on various platforms has touched the mark of 7 million. The additional features added like Bargain power which is not currently available at any other marketplace and unified dashboard has made the selling and buying more interesting. Monthly order of over 15 million is completed over here.

Success Story

Vijay Shekhar in his initial college days has started his own firm Xs! Corporation with his batch mate Harinder Takhar which offers web guide services to the clients. They received seed money of 20,000 from one of the Angel investors. They merged two of their more friends with them and worked for the company till 1999 after that they sold it to Living Media India for half a million dollar which is now the India Today group.

After selling the firm Vijay worked for some time in a company but soon got bored. He had 2 lacks with him which was enough for him to start a company on its own. He along with his colleague, Rajiv Shukla, co-founded One97 Communications Ltd, a mobile value-added services company. But in 9/11 tragedy, their business crashed. His partner left him. He was with no money now. He started using public transport, lived on two cups of tea. It was again a hard time for him. His father asked him to take a job. The whole family members were willing to get him married but no any girl was ready to marry him!

For sustaining his life, he took up a job. But the zeal of doing something of his own keeps his interest alive from inside. Observing the popularity of smartphones, he decided to do something around it and in December 2010, he launched Paytm, a mobile wallet. At present, Paytm has 50 million consumers doing 60 million transactions a month and is expected to touch 100 million consumers till the end of 2015.

Paytm in February 2014 launched its mobile based marketplace and now recently has launched a seller dedicated app with zero commission model.

Besides, Paytm has also contracted with IRCTC to make Paytm wallet as one of the online payment option while booking a ticket. IRCTC processes around 180 million transactions every year; and Paytm has a strong base of 60 million wallet users who can use their wallet instead of using plastic card details. These wallet holders have an access to shop over the app and pay with Paytm wallet across 21,000 merchants.

Over the next six months, the Noida-based firm is considering at 25,000+ tickets per day using Paytm wallet on IRCTC platform.

According to a report, “Paytm claims to earn revenues of over $500 million now but Sharma says this will jump to $2 billion by December 2015. Half of Paytm’s run rate will then come from the m-commerce marketplace push. And the focus will be on getting more users. Alibaba also echoed its view and Erik Jing of Alipay says, “We don’t care about profitability. We care about SMEs, users on the Paytm wallet.”

Paytm has recently joined in the hyper-local venture by starting grocery delivery in Bangalore. The hyper local market has raised more than $60 million over the past two months from various venture capitalists.

Paytm has just shoot up its business as it has just raised a funding of $575 million from Chinese e-commerce company Alibaba Group. In the same month, India’s leading investor and businessman Ratan Tata has also invested in the company. Paytm will utilize the fund in recruiting fresh talent, acquisitions, marketing and brand building.

Gurgaon-based competitor of Paytm, Grofers grabbed an amount of $45 million while PepperTap snatched $12 million from the investors.

The company is currently dealing in mobile and DTH recharge, bill payments, bus tickets, data card recharges, e-commerce marketplace, payment gateway, Paytm deals and coupons.

Vijay Shekhar said, “We do 400,000 orders per day, which is second highest in the country after IRCTC”. Over 50% of the orders are from the mobile app making use of the largest mobile commerce platform. An amount of INR 500crore is allocated for marketing in the year 2015, “said the founder”.

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Outsource Mobile Commerce Development

In its simplest form, m-Commerce can be defined as the buying and selling of products and services over wireless handheld devices like smart phones, PDAs, etc. According to recent reports, mobile commerce accounts for 30% of the overall US e-commerce today, and witnesses Billions in investments each quarter.

The investment continues to grow as both startups and established firms continue to pour in the dollars. m-Commerce market contributed to 45% of the total e-commerce, which equals to an astounding $284 in sales in the year 2016, and is projected to grow at 27.48% CAGR by 2020.

At Outsource2india, we have been at the forefront of mobile application development for the past 19 years, and we offer a comprehensive and highly interconnected platform that helps mobile operators and service providers create sustainable revenue sources with the help of our mobile commerce development services.

Our Technical Proficiency

Our state of the art infrastructure for communications and computing rightly serves our goal of delivering the best technology solutions when it comes to mobile commerce app development.

Our Mobile Commerce Services

The developers at Outsource2india can assist in the planning, development, and the eventual deployment of a custom m-Commerce solution as per your requirements. By partnering with merchants, payment card associations, and even money transfer companies, we have been able to bring our unique solution across to a wide range of clientele, and transform their mobile commerce strategy.

Our mobile e-commerce services include -

  1. Mobile Commerce App Development

    Our m-Commerce app development ensures a high-quality mobile shopping or payment platform which has been thoroughly tested on different devices and operating systems in order to ensure custom satisfaction. By reshaping traditional business models, we aim to not only drive better profits for our clients, but better brand awareness and brand loyalty as well. Our solutions can be developed for all major mobile platforms, including iOS, Android, Windows App Development, etc., and include -

    • Mobile e-commerce Platforms (B2B and B2C)
    • Mobile Money Transfer Apps
    • Content Purchase and Delivery Apps
    • Mobile Wallet Apps
    • Online Reservation and Travel Booking Apps
    • Entertainment Apps with In-app Purchases
  2. Mobile Shopping Platforms

    Over the years, we have partnered with various successful e-commerce giants and startups to bring their services to the mobile platform. We have developed highly-efficient, fluid, and intuitive shopping apps to target new users as well as simplify the shopping experience for casual users. Our services further include -

    • Mobile e-commerce Platforms (B2B and B2C)
    • Location Based Offer Platforms
    • Mobile Auction Houses
  3. Other m-Commerce Development Services

    Along with the above mentioned services, we also offer customized mobile commerce solutions by understanding your requirements properly. We strive to develop the perfect m-Commerce solution for your business by following the latest best practices in design, overall functionality, and usability. We can help you with the following -

    • Mobile Commerce Website and Theme Designs
    • Mobile Shopping Cart Customization and Development
    • m-Commerce CRM Development
    • Shipping and Payment Gateway Integration

    In addition to delivering perfect M-commerce solutions, we also create features that help customize each user's experience. Some of the best features of our average apps include -

    • High-quality Images, audio, and video
    • On-device checkout
    • Social Media Sharing
    • Product search/Browsing
    • Real-time Notifications
    • Favorites and Wish lists

Advantages of Outsourcing m-Commerce Development to O2I

Our list of m-Commerce services include web content enhancement for mobile, payment gateway integration, SOA integration, web service integration, etc. We have been globally known to deliver both effective and flexible mobile commerce development services across industries. By partnering with us, you stand to gain from the following -

  • Reach out to more buyers, facilitate better profits, and get enhanced customer feedback
  • Differentiate from your competitors by allowing considerable flexibility to your customers when conducting business
  • Better brand perception and enhanced customer loyalty
  • High-quality app design and functionality created by efficient and motivated developers
  • Reduced operational and transactional costs
  • Ability to leverage open-source e-commerce platforms for a successful mobile commerce strategy

Choose Outsource2india for an Efficient Mobile Commerce Strategy

As content delivery over mobile and other wireless devices grow, our developers help to create secure, scalable, and efficient m-Commerce solutions for our clients. Closing in on 2016, we have experienced a huge demand in our unique mobile commerce and mobile application development service offerings from all kinds of online sellers and service providers. As the competition grows and the world becomes a 'global market', Mobile commerce is the only way to keep on selling profitably.

Contact us for the best affordable quotes in the market. Our work process is completely transparent and we guarantee a long lasting and satisfying relationship.


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